Project for Chapter 14
Choose either
Option A or Option B to submit through Class Moodle site on the Project 14
link.
Option A
InterContinental Hotels Group (IHG) is an international hotel
company that operates over 4,000 hotels in 100 countries under seven brands,
including Holiday Inn and InterContinental. It is also the largest Western
supplier of hotel rooms in China. IHG uses several types of cloud computing
platforms to improve the efficiency and effectiveness of its operations. In
addition to cost savings, the company says, it moved into cloud computing
because it wanted a faster and more flexible way of getting a new system up and
running, and because of the cloud’s ease of integrating various applications
under a single platform. According to Bryson Koehler, IHG’s senior vice
president of revenue and guest information, the savings also comes in other
ways, “such as improved flexibility and the ability to deliver a more tailored
experience to end users.” IHG is building a private cloud for its CRM
applications using Salesforce.com’s CRM. It is also building
a private cloud called Camelot for its loyalty program. Camelot performs
several major tasks. First, it analyzes current guest activity and maintains
historical records for future use. Second, it is used for promotions tailored
to individual guests. Third, it runs revenue management and room-yield
operations, from which room rates are calculated. The public cloud at IHG is used
for application development and testing. This includes steps similar to the
systems development life cycle (SDLC) discussed in Module 10. The platform
chosen for this operation is Amazon Web Services’ Elastic Compute Cloud
infrastructure. At least three cloud delivery models are in use at IHG,
including SaaS, IaaS, and a private cloud.
Answer the questions in a
two-page paper submitted through Class Moodle site on link Project 14.
1.
What are some of the reasons that
IHG is moving into cloud computing?
2.
What are the three cloud delivery
models used at IHG?
3.
How does IHG use different cloud
delivery models?
4.
Why are business functions
separated in different cloud models?
OR
Option B
After reading the information presented in this chapter
and other sources, write a two-page paper that identifies two companies (in
addition to those mentioned in this book) that have been using blockchain
technology. Explain the advantages of using blockchain in these companies and
their major reasons for adopting this technology. What is the main difference
between security protection when using blockchain versus other security
measures?
Answer the questions in a
two-page paper submitted through Class Moodle site on link Project 14.